Fuel for Focus and Performance — 100PLUS ZERO and Mobile Legends: Bang Bang Unite to Keep Gamers in the Zone

The atmosphere at Sunway Velocity’s Vanity Atrium on November 9 was electric as gamers and fans gathered for the 100PLUS ZERO TO LEGEND 2025 tournament. From the roaring crowd to the rhythmic beat of game soundtracks echoing through the venue, the event marked a defining moment in how 100PLUS ZERO connects with Malaysia’s growing Esports community.

As teams battled it out in the Mobile Legends: Bang Bang finals, spectators could feel the intensity rising with every clutch play and comeback. The first match wrapped up in just six minutes as Beruang Ganas quickly built a commanding lead, securing eight kills while MV UPM had none. By the 13-minute mark, Beruang Ganas destroyed the base turret to claim victory.

Alyphland was named MVP for his crucial support plays, even with only one kill. During the post-match interview, MV UPM admitted the first round was their toughest, citing early mistakes and the need to reset mentally. But beyond the excitement, the tournament carried a deeper message — focus, endurance, and precision are as vital in Esports as they are in any physical sport, and 100PLUS ZERO is built to support exactly that.

Staying Sharp, Staying Zero

For years, 100PLUS has been synonymous with fueling Malaysia’s top athletes. Now, through its partnership with Mobile Legends: Bang Bang, the brand is channeling that same legacy into digital competition. 100PLUS ZERO represents a new era of performance — one without sugar or calories, yet still delivering the hydration players need during intense, hours-long sessions.

During the Pro Player Q&A session, fans got an inside look at how top MLBB players maintain focus under pressure. Shaki, Adikmedd, and Itikque shared key moments from the finals — how they recovered from the first loss, executed clutch plays during “turbo” moments, and coordinated as a team to secure crucial kills one by one.

Later, during the F&N Opening Speech, Head of Marketing, Ng Boon Siew highlighted the partnership’s role in bringing esports closer to Malaysian players. The event gathered professional teams from across the nation — from Kuala Lumpur to Sarawak and Sabah — for a day of competition and celebration.

Throughout the day, 100PLUS ZERO’s presence blended naturally into the event — bottles in players’ hands, fans taking sips between matches, and casual conversations about which team might take the crown. It wasn’t just product placement; it became part of the rhythm of competition itself.

Zero Sugar, All Focus

When the final match began, tension filled the air. The grand finals delivered one of the most thrilling matches of the day. The first team fight broke out near the Turtle area just two minutes in, with both sides trading blows.

By the seven-minute mark, another clash erupted in the top lane — Beruang Ganas secured two kills, took down a turret, and gained a strong advantage. The turning point came at the 12-minute mark during the Lord fight, with MV UPM leading by just 1k gold. Shaki opened with the first kill, but Beruang Ganas retaliated with two of their own.

Moments later, Shaki struck back again, taking down Mavis. Hestia for a double kill and tying the score at 12–12. Despite MV UPM’s lead, Beruang Ganas held their base firmly, repelling a near endgame push. In the final moments, Shaki secured the Lord, eliminated Alyphland, and led MV UPM’s final push into the base — sealing victory with a 20–17 scoreline and claiming the championship.

As the crowd erupted, it became clear that victory wasn’t only about mechanics — it was about mental composure. 100PLUS ZERO embodies that idea, helping players stay refreshed and sharp even as the stakes rise. With zero sugar, zero calories, and the same iconic taste Malaysians trust, it’s the go-to refreshment for those who demand performance without compromise.

Whether it’s staying locked in during a tournament or grinding ranked matches at home, focus is everything — and hydration is the hidden edge that keeps it steady.

Beyond the Game — A Healthier Esports Future

As the award ceremony wrapped up and the cheers echoed through the atrium, the excitement was undeniable. The victorious MV UPM players embraced one another in celebration as fans roared their names in unison.

But beyond the medals and victories, what truly stood out was how 100PLUS ZERO and Mobile Legends: Bang Bang came together to bridge athletic discipline with digital competition — showing how focus and hydration remain key, no matter the arena.

Through the ZERO TO LEGEND campaign, 100PLUS isn’t just stepping into Esports; it’s helping shape a healthier, more sustainable gaming culture. From players to fans, the message was clear: success isn’t built on reflexes alone, but on endurance, clarity, and the drive to keep improving.

As 100PLUS ZERO deepens its collaboration with MLBB and continues to engage Malaysia’s Esports community, it’s redefining what “fueling performance” means for a new generation of gamers — one that values balance, precision, and focus as much as victory itself.

Bridging Athletic Excellence and Digital Competition

The partnership between 100PLUS ZERO and Mobile Legends: Bang Bang marks a major step in uniting athletic performance and Esports excellence. As Malaysia’s leading isotonic beverage joins forces with one of the world’s most-played mobile games, the collaboration underscores a shared commitment to endurance, focus, and the evolving needs of digital athletes.

Through the ZERO TO LEGEND 2025 tournament, 100PLUS ZERO brings its legacy of supporting top performers into the fast-paced world of competitive gaming, fueling both focus and recovery in the heat of competition.

This partnership goes beyond branding — it’s an investment in the growth of Malaysia’s Esports scene. By integrating its message of zero sugar, zero calories, and peak performance, 100PLUS ZERO empowers a new generation of players to pursue healthier, more sustainable ways to stay in the zone.

Together with MLBB, the brand celebrates the same discipline, resilience, and drive that define champions in any arena.

Discover more about the ZERO TO LEGEND event by visiting the website .