Most gamers aren’t actually bothered by gen AI in games, says former Square Enix exec: “Many studios I know” are relying on it, and art or voices like Arc Raiders’ are “the tip of the spear”

Championing, or certainly at least defending, the rise of generative AI use in game development, former Square Enix business director Jacob Navok argues younger generations of gamers don’t share many concerns around the technology, reckons most gamers “do not care” in general, and insists he personally knows multiple studios using gen AI even from the “concept phase.”

Navok discussed gen AI in games in a Twitter post weighing in on discussion of Arc Raiders, which is famously – infamously, even – stuffed with AI voices. “I should add that in-game art and voices are merely the tip of the spear,” Navok says, “and many more are using Claude for code.”