Ubisoft makes a big bet on “generative AI-driven gameplay” leading to “more interactive and engaging games,” CEO says “this work reflects the direction we want to take”

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If there was any remaining doubt about Ubisoft’s stance on generative AI following CEO Yves Guillemot’s recent comments, the company’s new AI companion initiative, Teammates, should lay it out quite clearly. “This work reflects the direction we want to take in the years ahead,” Guillemot says of the “generative AI-driven gameplay” pitch.

Teammates, Ubisoft revealed today, is the evolved form of Project Neo NPC, which was shown off last year as a sort of upgraded NPC chatbot hybrid. The idea is to have in-game characters who are more responsive and dynamic, capable of acting in broad ways within defined parameters. “Teammates takes Ubisoft’s exploration a step further, testing with players how generative AI-driven gameplay can shape a new generation of more interactive and engaging games,” the company says.

Screenshots of Ubisoft automaton Teammates

(Image credit: Ubisoft)

Project narrative director Virginie Mosser says, “Our role is to give AI meaning, to narrativise it, ensuring logic doesn’t replace soul. We designed Teammates to leave space for player creativity, finding that balance between emotion and unpredictability.” Giving meaning to AI, at a time where many executives and firms are pushing the technology but struggling to find meaningful (let alone profitable) applications for it, is just about the talk of the town. I’m reminded of the Persona and Shin Megami Tensei artist who trained an AI model on his work, but concluded it wasn’t worth using.

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